WebTech Online - Route 101.3 Studios

39 Orchard Lane Templeton, MA 01468

Gardner: (978) 632-6324 Keene: (603) 283-7514

Leom.: (978) 728-9181  Winch.: (978) 297-6792

EASY Contact Us form   EASY Directions to Us

Sep 072016

Route 101.3 Studios

Route 101.3 Studios is a capable Multimedia studio with the ability to edit and produce high quality HD video productions using the latest digital equipment and software.   End product can easily be rendered to DVD for the client.

Production library featuring literally tens of thousands of tracks assures just the right music for your project.

Rates are based at our hourly rate which can vary depending on the scope and complexity of the project.

We do not FINANCE large productions.    One half of the projected fee is due in advance and the balance is due within one week upon completion.

Sep 072016

Client Application

All clients must subscribe to our Advertiser Code of Conduct:

“The business must obey all applicable local, state, and federal laws and ordinances; must demonstrate integrity and communicate with honesty; and genuinely endeavor to maintain a good reputation.”

All clients must go through our application process:

The initial application fee is $495 and includes the following:

  • 2 hour initial consultation at WebTech Online offices at 39 Orchard Lane, Templeton, MA 01468
  • Review of current website with written report to prospective client OR review of competitors’ websites and written report on suggested website development
  • 2 hour BUSINESS NIGHTMARES style review of business at your location with unrestricted access to all parts of physical location,  all employees, and all business records with highly critical written report to propective client covering recommendations for specific improvement in almost any area.
  • Decision in writing as to whether client will be accepted as an advertiser on the WebTech Network of community sites and/or directories.
  • Whether accepted or not, this process will be invaluable to your business and is worth well in excess of the fee.

Monthly Marketing Fee:

The marketing fee is $299 monthly (billed in advance)  and includes at least a 234×120 pixel ad on applicable sites of the WebTech Network plus our proprietary link methods.   Fee automatically adjusts upward annually  on January 1 with an increase equal to the U.S. COLA.   Marketing fee also includes up to 2 hours consultation throughout each month regarding client’s other advertising efforts including web-digital media, radio-audio, tv-video, print-newspaper, direct mail, flyers, outdoor and indoor signage and billboards etc. (Consultation hours not used do not carry over to the next month and are not transferable to offset other work product costs.)  Media development costs including website creation and updates, radio commercials, video production, and print media  are additional and are billed on hourly basis.   (Current hourly rate: $65, $75 video and audio editing)  Web Hosting and domain services billed yearly and subject to change upon renewal.

Term of Agreement:

Advertiser may cancel with 3 full months written notice after at least 1 year of service from WebTech.

In return, WebTech agrees to seek and promote only one business per category or categories which will be identified by WebTech and the business at the time of the initial agreement and advertiser agrees not to change this without specific agreement in advance.    Advertiser agrees to NOT DISCLOSE WebTech methods to anyone outside of its business and vendors during and subsequent to its status as a WebTech customer with violations subject to recovery for damages for any trade secrets inappropriately disclosed.

Nov 072012

The state of Massachusets has been ahead of the curve for some time.   Included below is data from 2007 which showed an already heavy internet penetration which of course is now 85% nationwide and likely higher in Massachusetts.


62 and over

 Internet Statistics  Comments Off
Nov 072012

The segment of the population born before 1945, now reaching the age 62 and older, is nearing 17 million in the United States. While many believe the demographic is not online, or avoids ads, the report, “Matures 62+ On the Internet: An Overlooked Audience” released jointly by Focalyst and Dynamic Logicfinds the group spends a collective three-quarters of a billion minutes a day on the Internet, or an average 44 minutes per day individually.

A large portion of the demographic, especially those under the age 71, are online, and do more than check e-mail and share pictures of their grandchildren. Here’s a list of online activities, and the percent of adults over the age of 62 who engage in each.

Search engines: 59 percent

Contact family and friends: 59 percent

Gather information: 47 percent

News/current events/weather: 43 percent

Travel planning/reservations: 41 percent

Health and health-related information: 38 percent

Exchange photos with family/friends: 33 percent

Finance/online banking: 24 percent

Paying bills: 23 percent

Single/multiple-player games: 21 percent

Investment/transactions: 17 percent

Education/training: 13 percent

There’s almost no difference between age segments in terms of motivation to buy. The study divides matures, boomers, and generation X, Y, and Z by purchase intent, and finds matures to be 1.5 on a scale of 4, where both other groups are 1.4. The top of the scale (4) represents the highest portion of people impacted by online advertising.

Pharmaceutical and insurance advertising are identified as the top categories where the 62 year-old and over market is most engaged. It also identifies additional categories such as package goods, travel, and entertainment, which includes movies, television shows and games as viable categories for marketing to this demographic segment.

The report uses MarketNorms data from Dynamic Logic, a marketing effectiveness database of over 3,650 campaigns across more than a dozen industries collected from over 5.5 million surveys.

The source of this article is ClickZ.com